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How was your day at work? - I went naked.

  Author:  38751  Category:(Interesting) Created:(5/13/2008 9:48:00 PM)
This post has been Viewed (395 times)

...well, I had an apron on!

 So at noon today, I left university and headed into the busiest part of central Christchurch. Gathering all my courage (and believe me, it takes a LOT) I joined the other part time and full time sales staff to 'take my kit off' and get naked for a good cause!...

Lush gets Fresh as Sales Staff Bare their Bums to Save the Planet

 

By Lush Australasia

 

Nationwide Anti-Packaging Campaign Urges Customers to Buy ‘Naked’ GoodsWearing nothing but revealing deli-style aprons reading “ASK ME WHY I’M NAKED”,employees of Lush Fresh Handmade Cosmetics will lead a cheeky protest outside their Stores to urge shoppers to go ‘naked’ by purchasing goods that don’t contain any packaging.

The brave Sales Teams will hand out leaflets to passers-by detailing the devastating environmental impact of packaged goods sold in cosmetic stores, supermarkets, and other retailers.

Why are Lush employees shedding their clothes to talk about packaging? The environment is one of the biggest global issues we face today; to combat climate change and to protect the Earth’s scarce natural resources shoppers need to take action by avoiding packaged goods. Unnecessary packaging can be found throughout every shopping precinct: loose fruit individually shrink-wrapped or on plastic trays in supermarkets, the prolific use of plastic carrier bags and the mountains of plastic bottles used for cosmetic products are all contributing to the growing environmental crisis.

The statistics make sobering reading: packaging contributes to 2% of overall greenhouse gases and plastic uses 8% of the world’s oil resources. In New Zealand alone, more than 3.4 million tones of solid waste is delivered to landfills each year.

Lush leads the cosmetics industry in efforts to eliminate packaging by selling solid ‘naked’ products that do not require plastic bottles. By removing the water from the product, Lush’s innovative solid shampoo bars, conditioners, massage bars, body butters, bubble bars and soaps are sold to the customer deli-style, without any packaging. As a result, last year alone approximately 3 million plastic bottles were not manufactured globally, transported and disposed of because customers chose to buy Lush’s solid shampoo bars instead of a bottled product. Lush’s naked campaign is part of a coordinated national effort with similar events happening in both New Zealand’s islands and 4 Australian States.

“Packaging is rubbish and for too long we have had to suffer excessive amounts of it,” says Lush Australasia Managing Director Mark Lincoln. “Now that the true financial and environmental costs are becoming obvious, customers are challenging manufacturers and retails to cut the wrap. Companies like ours need to think outside the box and present customers with innovations that allow them to buy truly naked products.

Guess who can't wait to see the newspaper tomorrow!....cringe!

(Obviously I can't post pictures)

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Replies:      
Date: 5/13/2008 9:51:00 PM  From Authorid: 11176    omg so you sooo didn't emma  
Date: 5/13/2008 9:51:00 PM  From Authorid: 21903    Veeeery interesting! LoL...I couldn't imagine! Good work though! Bet it was comfy! ;)  
Date: 5/13/2008 9:52:00 PM  ( From Author ) From Authorid: 38751    I absolutely did!  
Date: 5/13/2008 10:03:00 PM  From Authorid: 14909    Awesome, you go girl!  
Date: 5/13/2008 10:27:00 PM  ( From Author ) From Authorid: 38751    Thanks Creech :)  
Date: 5/13/2008 10:35:00 PM  From Authorid: 15157    .=O_O=.  
Date: 5/13/2008 10:45:00 PM  From Authorid: 15070    I LOVE Lush Products!!!!! I used to have to order them from the U.K., or Canada, but we finally have stores in the states!!!  
Date: 5/13/2008 10:46:00 PM  From Authorid: 15070    You are so lucky to work for them!  
Date: 5/13/2008 11:09:00 PM  ( From Author ) From Authorid: 38751    Thanks Spirit Child! Come fly over here - Staff Discount! :)  
Date: 5/13/2008 11:54:00 PM  From Authorid: 63011    You're a lot braver than I am!  
Date: 5/14/2008 12:34:00 AM  ( From Author ) From Authorid: 38751    I would genuinely encourage anyone who gets the opportunity to do something a little bit 'cheeky' like this for a good cause to absolutely go for it! We are all shapes and sizes, and we all amazed ourselves by getting out there and having a great time. We all had the choice whether to participate or not, and we had big girls, very small girls, pale, tanned, tattoos, piercing, cellulite, the lot! and that's what made it so wonderful- it wasn't about giving the passing men a bit of a look, it was about drawing attention to a very important issue. We are running a promotion alongside this 'Go Naked' campaign where we give away free full size 'naked' (unpackaged, i.e.- solid shampoo bars) products, just for bringing in empty or full bottles of cosmetic products which we will either recycle or donate the full bottles to charity. I must say, I never thought I had it in me, and I'm very proud to have proved myself wrong!  
Date: 5/14/2008 1:00:00 AM  From Authorid: 30747    Huh???? I don't think there is any cause in this world that could get my boss to make me take off my clothes but kudos for your dedication.  
Date: 5/14/2008 1:08:00 AM  From Authorid: 35720    I would never walk around naked, even for a "good cause."  
Date: 5/14/2008 1:09:00 AM  ( From Author ) From Authorid: 38751    It wasn't for my job as such, it was for the cause of reducing the amount of unnecessary packaging used today :)  
Date: 5/14/2008 1:10:00 AM  ( From Author ) From Authorid: 38751    Thanks everyone for your opinions :)  
Date: 5/14/2008 4:17:00 AM  From Authorid: 59418    Haha that's so cool! In September I took part in a naked calender to raise money for Devon air ambulance :) Good fun!  
Date: 5/14/2008 4:43:00 AM  From Authorid: 64414    That is just awesome!!! LOL!!!  
Date: 5/14/2008 5:57:00 AM  From Authorid: 63725    Well now that brings the problem to an "end." LOL  
Date: 5/14/2008 5:58:00 AM  From Authorid: 64365    The article was really interesting. I've never heard of Lush Australasia before. I think it's great that a company will dedicate itself to a good cause like this.  
Date: 5/14/2008 6:00:00 AM  From Authorid: 64365    Well, it won't take much encouragement to get me to pull off my clothes for a good cause...  
Date: 5/14/2008 7:30:00 AM  From Authorid: 28848    Omg...theres no way I could have done that..LOL. but good for you for standing up for what you believe.  
Date: 5/14/2008 7:34:00 AM  From Authorid: 62579    I can only imagine the crowd :p I like to hear about anything that helps the environment but wow. How was this not illegal? Did any kids see this? Did it stop traffic?  
Date: 5/14/2008 8:29:00 AM  From Authorid: 53284    Good for you. I hate over packaged goods. We carry our own grocery bags so we won't even take those plastic bags they try to put everything in.  
Date: 5/14/2008 8:57:00 AM  From Authorid: 17014    You are much braver than I...good for you though!  
Date: 5/14/2008 9:07:00 AM  From Authorid: 37101    Pix or it didn't happen. Haha. -  
Date: 5/14/2008 11:05:00 AM  From Authorid: 21764    wow! haha!  
Date: 5/14/2008 12:38:00 PM  ( From Author ) From Authorid: 38751    I knew it was only a matter of time before I'd hear from you, Joey!  
Date: 5/14/2008 12:38:00 PM  ( From Author ) From Authorid: 38751    Angel in the Attic - The area outside of the store turned out to be really suitable! :) being a Wednesday, most children were in school and the people around were either business people on their lunch, tourists, etc. To be honest, I don't recall any seeing children (that's not to say there weren't any). The area was a city mall, so there is no traffic, and a few passing policemen stopped to have a chat and a bit of a laugh :)  
Date: 5/14/2008 1:54:00 PM  ( From Author ) From Authorid: 38751    Update - We're on the front page of the paper and we're the most viewed news story in New Zealand on the news website! :)  
Date: 5/14/2008 2:26:00 PM  From Authorid: 15070    O.K.-I have to add that down here on the Gulf Beaches, we see "bathing suits" that are two pasties, and dental floss for the bottom-having a naked bottom would not be that offensive. And one of the reason(s) I love Lush products so much is they are very Earth Friendly, they are hand-made/mixed, and the natural fragrances are just lovely. I learned how to make my own "bath bombs", but they simply do not compare to Lush's. And there is a "Witchy" massage bar that is heaven for when I am feeling arthritic.  
Date: 5/14/2008 2:42:00 PM  ( From Author ) From Authorid: 38751    Spirit Child, thank you very much! That bar is "wiccy magic muscles" and I have 5 stored away haha, I absolutely LOVE them! :)  
Date: 5/14/2008 2:50:00 PM  From Authorid: 20750    That is really awesome! I'd love to do something that brave! That's neat!  
Date: 5/14/2008 2:55:00 PM  From Authorid: 20750    And I'd love to try the wiccy magic muscles! :D  
Date: 5/28/2008 12:39:00 AM  From Authorid: 49348    LOL only you emma.... Rika must realise its not only a good cause but you have a awsomeness body to almost get away with it, its funny how people still in this day an age shun away from sexualized things an sexuality, sexs sells an emmas got what we all wanna buy.  

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